The strand blog

SPOTLIGHT

a galactic guide to our holiday gift sets

transportation to the amikaverse is boarding + ready for blast off! this is your one-way ticket to our holiday hairtopia: a dreamy destination where gift...read more

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how to use leave-in conditioner

If you’re a friend of ours, you know how much we love talking about the importance of hair hydration. How could we not? It’s the...read more

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how to build a hair routine

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight textures, smoothing split ends, or healing damage from...read more

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how to moisturize your hair

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or body, your hair needs a good moisturizer too....read more

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how to tell if your hair is dry or damaged

Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...your hair could be dry, damaged, or both. To reach the final...read more

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how to deep condition your hair

We might sound like a broken record here, but the summer weather can really wreak havoc on our strands. The good news? There are deep...read more

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get your hands on amika's newest launch

Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for more of our signature scent, and we agree. Not...read more

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meet amika’s new hydro rush intense moisture mask

Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition to our hydration heroes has arrived, and...read more

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amika shampoo + conditioner ingredients

We’re pulling back the hood and diving deep into what makes up our performance-packed shampoos and conditioners. We pride ourselves in creating our formulas with...read more

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wash day the amika way

You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and conditioner duos. Then, make sure to wash your...read more

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a guide to amika’s heat protectants

Blowouts, beachy waves, bouncy curls, oh my! While we’re the first to admit how much we love hair tools and the number of looks we...read more

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amika goes behind the scenes of the Met Gala 2023

photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once again, and as usual, it delivered. The...read more